Our History

Legacy, inspiration, naturalness, artisanship. The four letters of our name, LINA, embroider tradition and future in more than six decades of history.

Lina was born out of love: Marcelina Fernández and Francisco Montero got married in the Sagrario of the Cathedral of Seville and she designed and sewed her own wedding dress. The first fruit of their union will be precisely the sewing workshop that is the germ of the firm we know today: a tenement house in Salado Street in Triana would be their first home.

Lina was the creative soul of the workshop; Francisco, the business engine of a dream destined to make history in Andalusian craftsmanship and culture.

The proximity of the workshop to the tablao El Guajiro, a symbol of Seville in the sixties, propels Lina Sevilla as the ‘home’ of the great artists of the time.

The 1960s, which marked a great socio-economic change in Spain and a revolution in Europe, also marked the transformation of the flamenco dress. Lina was the architect: she closed the armholes of the dresses and incorporated the small shawl as the perfect accessory instead of attaching the fringes to the neckline, as was customary.

With the opening of the new shop in Lineros Street in 1979, a new era also began for Lina Sevilla. Embroidery designed by Francisco Montero was introduced – still a benchmark four decades later – and when Rocío, the eldest of the couple’s daughters, joined the team in 1985, Lina Sevilla’s patterns once again set the trend: the dress was stylised, lowering the waistline to the hips – until then, the flounces came from the waist.

1992 saw Seville become an international showcase with the Universal Exposition. This was also the date when Lina Sevilla, an emblem of evolution, began to revamp its own image. Mila, the youngest daughter of the founders, would be responsible for this.

The line of accessories was introduced, the online universe of the firm was created and three major lines were created: the classic line, Lina Sevilla Esencial; the seasonal line, Lina Sevilla Colección; and the limited edition ready-to-wear creations, Lina Sevilla Global. Afterwards, leather craftsmanship would be added with the LeCOOP line.

The 21st century arrives for Lina Sevilla with numerous awards that consecrate the firm as an emblem of Andalusian and Spanish fashion and culture.

The Giraldillo Award for the best wardrobe at the XXV Biennial of Flamenco Art of Seville; the Mother-of-Pearl Button of the Seville Guild of Master Tailors and Dressmakers; the recognition of Lina as an Adoptive Daughter of Triana; the Medal of the City of Seville; the tribute from the Andalusian Association of Flamenco Fashion Designers; the exhibition at the Museum of Popular Arts and Customs of Seville; the Flamenco en la Piel de Sevilla Award; the Flamenco en la Piel de Lina Sevilla Award; and the LeCOOP line; the Flamenco en la Piel prize at SIMOF (International Flamenco Fashion Show); the Alma Flamenca prize at the Jerez-Tío Pepe Flamenco Catwalk; or the distinction as an emblematic establishment of Seville by the Chamber of Commerce and the Seville City Council are some of the tributes to the firm’s trajectory and its commitment to cultural and historical values.